Picks of the Week: Feb. 27-March 4

Tonight, those lucky enough to have already purchased tickets will witness one of the finest local bands our music Mecca has to offer when 98.7 FM presents Dead Sara at The Viper Room. Fresh off a national tour supporting last year’s Sunset Strip Music Festival main-stager Bush, don’t miss this soon to be household name. Doors open 7:30 p.m. for this sold out show. www.viperroom.com Don’t have tickets for this show? Don’t fret, there’s still lots to do on the boulevard tonight. Those seeking to curb their awards season withdrawl should stop by The Roxy Theatre for a double feature tonight: screenings of Rock N Roll High School and Up In Smoke. This free, all ages movie night begins at 7:30 p.m. www.theroxyonsunset.com 
 

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Women Of Rock!

When Joan Jett belted out the lyrics to "I Love Rock N' Roll," it wasn't just a pop culture phenomenon. It was also a message to the world that women rockers could be just as loud, stylish and brash as their male counterparts. It's been more than 30 years since her version of the song hit the airwaves and the Billboard charts, yet its power and influence remains today.

Like a host of other powerful Sunset Strip women — Stevie Nicks, Exene Cervenka (X), Michelle Philips, Cher, The Runaways — the current generation continues to push the boundaries of what it means to be a woman in the world of rock.

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Picks of the Week: Feb. 21-26

Tonight, don’t miss No Cal indie rockers Evaline at The Roxy Theatre. Originally signed by The Used, the band members are already seasoned road vets, having toured the country as part of the Vans Warped Tour and playing as direct support on Bush’s recent tour. Doors open at 7:15 p.m. Tickets are $12. www.theroxyonsunset.com
 
Wednesday, Feb. 22 Sin City’s own Imagine Dragons return to “the other Strip” for a one night only appearance at the world famous Viper Room. Touring in support of their recently released EP, the band continues to bring growing numbers of fans energetic and anthemic live performances across the U.S. Doors open at 7:30 p.m. and tickets are $12.
www.viperroom.com
 

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Kickstart Your Heart!

Grab your walking shoes and join the Well West Hollywood Heart Walk this Sunday, Feb. 26 in celebration of American Heart Month.
The City will host a 3K-5K walk from 11 a.m. – 1 p.m. at Kings Road Park (located at 1000 N. Kings Rd, West Hollywood, CA 90069). Come check out the walking paths at your own pace! Free pedometers for the first 100 walkers and other giveaways. There will also be a Heart Health Raffle featuring great prizes at the beginning and end of the event.
Free parking with validation will be provided at Kings Road Parking Structure (located at 8383 N. Kings Rd.) The event is free and open to the public. All ages are encouraged to participate.

So, get moving! Register online for the heart walk. For more information, email wehohearthealth@gmail.com or call 323-848-6435.
 

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Faces Of The Sunset Strip: Brent X Mendoza

The Sunset Strip has always attracted people who are passionate about music – from musicians and club promoters to writers and super fans. Brent X Mendoza is one of those people whose passion for music has translated into a career that includes working as a promoter, band manager and more recently Viper Room marketing director and contributing writer for TheSunsetStrip.com.

Preparing to celebrate his upcoming milestone birthday with a benefit show at the Viper Room this Friday, “Mr. Sunset Strip” reveals what he’s learned from this legendary boulevard, who he would pick to headline this year’s Sunset Strip Music Festival and which up-and-coming artist you should have on your “must hear” list. 

Get to know more about the O.C. native and the man behind those weekly “Picks of the Week.”
 

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Guest Bartender Series at Eveleigh Mixes Up New Cocktails

Hidden behind a lush canopy of plants and trees is Eveleigh, the secret garden of The Sunset Strip. Their front entrance — like a walk through a quaint forest — leads to the comfy, country living inspired front bar and restaurant.  But the real hidden treasure of this gem is the back bar where Eveleigh holds an intimate gathering known as Industry Night every Monday beginning at 7 p.m.,  which includes specialty drinks and a selection of bar bites priced between $3-$8.

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The Kids Are (More Than) Alright!

Saturday morning cartoons were recently replaced with Saturday morning rock ’n' roll on The Sunset Strip as part of the RockSTAR Winter Fest. The daylong festival was presented by Star Education, a program that enriches schools and educates kids with the power of music. That pure electric power was showcased when more than 50 bands created by students in grades kindergarten to 6th invaded a few of the most legendary venues on The Strip this past weekend.
 
The students took over the Key Club, The Roxy Theatre and Whisky A Go-Go to showcase their talents and were transformed into major rock stars right before the eyes of their parents, teachers, siblings, friends and even celebrities like Travis Barker!

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Create Your Own Valentine’s Day Adventure

The holiday everyone loves (or loves to hate) is quickly approaching. Roses, mystery chocolates and candy hearts are all fantastic, but what if you want to really show your Valentine a great time? The Sunset Strip’s restaurants, hotels, shops and spas are rolling out the red carpet and showcasing a variety of special events and dinners that go above your usual Valentine’s Day, from a culinary tour of the world at Eveleigh to a hotel package at the Andaz that includes tattoos at the infamous Mark Mahoney’s Shamrock Tattoo, there is definitely something to tempt you and your significant other.
 

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