Street Beat: Celebs Flock To The Viper For Avril Lavigne’s Abbey Dawn Launch

This month, Canadian pop starlet turned merchandising mogul Avril Lavigne took over The Viper Room to celebrate the launch of her new rock n’ roll inspired Abbey Dawn accessories collection. The “JustFabulous” pink carpet event attracted celebrities, media and crowds of fans and featured an intimate acoustic performance by Lavigne and her band. The performance, which was streamed online, included top ten hits “Girlfriend” and My Happy Ending.” 
 
Notable appearances by fellow fashionistas Taylor Momsen (“Gossip Girl”), Mena Suvari (American Beauty, American Reunion), Lavigne’s ex-hubby Deryck Whibley (Sum 41), and JustFab president Kimora Lee Simmons, made the private event a true Sunset Strip worthy soiree.
 
Photos courtesy of Genie Sanchez, www.totallylikeduh.com

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Picks of the Week: March 26-April 1

Tonight, 98.7 FM presents real deal rock n’ rollers The Henry Clay People at the Viper Room.  Veterans of Lollapalooza, Coachella, and national tours with Silversun Pickups and Against Me!, THCP have been winning over fans one show at a time, with their genuine heartfelt jams.  Doors open at 7:30 p.m. Tickets to this 21-and-older show are $10. www.viperroom.com
 
Tuesday, March 27 KROQ Locals Only presents super-hip buzz band White Arrows at The Roxy Theatre. In the vein of critically acclaimed bands like TV on the Radio and MGMT, the Canyon Country quintet pump out dance-y, indie-electro jams that will have you (politely) shakin’ that ass all over the dance floor. Doors open 8 p.m. and tickets are only $10. 
www.theroxyonsunset.com
 

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TheSunsetStrip.com Exclusive Interview: fiN

Tonight, UK buzz band fiN (spelled with a capital “N”) takes the stage at the Viper Room for night one of a two-night West Coast showcase on The Sunset Strip. Backed by multi-platinum powerhouse Muse, the indie-pop quartet are poised to take the States, and the rest of the stagnant rock world, by storm, releasing one 7” single at a time. 

Midway through their stateside journey to The Sunset Strip, fiN frontman Luke Joyce sent word from SXSW of the band’s musical conquests, reminisced about “drunken jams” and explained why “life is wasted on the living.”
 

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Picks of the Week: March 19-25

Start your week with a seasonal, fresh cocktail from Zahra Bates at Eveleigh’s Guest Bartender Series. This Monday night event showcases a top mixologist in the restaurant’s back bar. Bates, who has experience at Chateau Marmont and Michelin two star restaurant Providence, will be serving up cocktails from 7-11 p.m. Monday nights are also "Industry Nights" and feature select cocktails and bar bites priced $3-$8.  www.theeveleigh.com
 

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Paddy’s Day Parties

This Saturday the music and beer will be flowing on The Sunset Strip. And while that may be just like any other Saturday on The Strip, this week the event will have a green tint to it in honor of St. Patrick’s Day. Whether you’re Irish or just have the luck o’ the Irish, we’ve got the perfect party for you.
 
Block Party @ Rock & Reilly’s
Rock & Reilly’s Irish Pub is hosting a “green carpet” block party in their back parking lot and patio from noon-10 p.m. featuring a beer garden, five bars, DJs and bands. $10 cover for entrance. www.rnrpub.com
 
Two-Day St. Patrick’s Day Party @ The Den
The Den will host a party with menu items including corned beef and potatoes, green beer and Irish car bombs. The party kicks off early on Friday night and continues the next day, Saturday, March 17. www.thedenofhollywood.com
 

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LA Marathon Is Taking It To The Streets On Sunday: Get The Road Closure Info

This Sunday, March 18, the City of West Hollywood will welcome runners competing in the Los Angeles Marathon "Stadium to the Sea" course, which begins at Dodgers Stadium and concludes in Santa Monica. An estimated 30,000 runners will be taking it to the streets on the 26.2-mile course that provides a tour of the area’s top iconic landmarks, including The Sunset Strip as runners will pass legendary venues the House of Blues, Viper Room and Whisky A Go-Go.
Runners will enter The Sunset Strip on Sunset Boulevard and Havenhurst Drive, on the city’s east side, and will then head west on Sunset Boulevard before turning left onto San Vicente Boulevard and right onto Santa Monica Boulevard, past the Troubadour, before exiting West Hollywood at Doheny Drive, where they will enter Beverly Hills.

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GuitarTown 2012 Launches, Featuring Work By Shepard Fairey, Tristan Eaton, DeeKay

Last night, round two of Gibson GuitarTown was unveiled during an invitation-only event at Hornburg's showroom on The Sunset Strip. The new round of guitars features work by renowned local and national artists, including Shepard Fairey, Tristan Eaton and fellow street artists DeeKay, Free Humanity and Smog City. The guitars celebrate a range of musicians who have influenced The Sunset Strip, including Buffalo Springfield, T-Rex, Jane's Addiction, Rage Against The Machine and Van Halen, among others.
The initial nine 10-foot tall art guitars will be on display along The Sunset Strip starting today through November. After their "tour" of The Strip, the guitars will be auctioned for charity. GuitarTown also plans to unveil an additional 15 guitars later this spring.

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Picks of the Week: March 12-18

Tonight, the marquee you thought you’d never lay eyes on again: GUNS N’ ROSES live on The Sunset Strip! One of the pivotal bands that made this street famous returns for an intimate show at the House of Blues. For those lucky enough to get their paws on a golden ticket to this much hyped, sold-out show, doors open at 9 p.m., which means Axl may or may not be hitting the stage sometime around midnight. www.hob.com/sunsetstrip
 
Tuesday, March 13 meet iconic Star Wars screen siren Carrie Fisher as she stops by Book Soup to discuss the latest published episode of her storied career, Shockaholic. Catch up with the Emmy and Tony-nominated, New York Times bestselling author as she discusses her latest psychiatric addiction — shock treatment! Signing and discussion begins at 7 p.m. www.booksoup.com
 

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