The 2014 Sunset Strip Music Festival is getting ready to rock, announcing today that the seventh annual festival will be expanding the street festival component to two days — Saturday and Sunday — and moving to Sept. 19-21.
This year’s festival will kick off on Friday, Sept. 19 with its annual evening celebrating an artist or band who has made an impact on The Sunset Strip’s musical history. Last year SSMF celebrated Joan Jett, with previous honorees including The Doors, Motley Crue, Slash, Ozzy Osbourne and Sunset Strip venue founders Lou Adler, Mario Maglieri and Elmer Valentine. Live performances in The Sunset Strip’s venues — House of Blues, The Roxy, Viper Room and Whisky A Go-Go — will follow the celebration.
The fest will continue with a two-day street festival on Saturday, Sept. 20 and Sunday, Sept. 21, when The Sunset Strip will be closed to vehicles to accomodate outdoor stages, artist garden, interactive experiences, and performances within the venues. Previous SSMF street fest performers have included Linkin Park, Motley Crue, Slash with Fergie, The Smashing Pumpkins, Ozzy Osbourne, Awolnation, Public Enemy, Wale, De La Soul, Black Rebel Motorcycle Club, Neon Trees, Finch and more.
This also marks the first year SSMF will partner with Nederlander Concerts, the premier family-owned West Coast promoter.
SSMF plans to announce additional details, including the 2014 honoree, ticket sale information and performing artists, in the coming weeks. SSMF has already confirmed the return of Jack Daniel’s as the festival’s premiere sponsor and will continue its partnership with KTLA 5. SSMF will also work with CBS Radio’s six Los Angeles stations as the event’s exclusive radio sponsors. With promotion across the popular stations, SSMF will be able to provide outstanding exposure to the festival to more than 8.5 million listeners, including the “World Famous” KROQ.
For more information about SSMF, visit www.ssmf.com, www.facebook.com/sunsetstripmusicfestival and Twitter.com/SSMF.
Photo: Linkin Park performs at the 2013 SSMF. Photo courtesy Jim Donnelly.