West Hollywood, CA – The Sunset Strip Business Association (SSBA) and The Standard Hotel will hold a neighborhood gathering on Thursday, June 21, 2007 from 6 p.m. to 8 p.m., at The Standard Hotel, 8300 Sunset Boulevard in West Hollywood. This reception will provide residents and businesses to have an open dialogue about the Sunset Strip and the Sunset Strip Business Improvement District.

Residents and business representatives from Sunset Boulevard and surrounding neighborhoods are invited to attend. The Sunset Strip Business Association was created in 2002 to oversee the Sunset Strip Business Improvement District, which is an assessment district that aims to improve the business and neighboring residential environment in the area adjacent to Sunset Boulevard by providing security, street maintenance, public outreach and marketing for the Sunset Strip. The SSBA seeks and encourages business and resident participation and input on its programs.

Todd Steadman, executive director of the Sunset Strip Business Association, as well as President of the SSBA, Michael Spencer and Andy Buesa, security director (Block-by-Block), will be available to answer questions and concerns about The Strip and to discuss upcoming SSBA programs.

For reservations, please contact the SSBA at 310-659-7368 or info@thesunsetstrip.com