Escape the rain on Monday, Jan. 18 as the Viper Room and KROQ Locals Only welcome indie gloomers Run Run Run. Having earned their cred touring with every imaginable hipster band from The Strokes to The Bravery, come see why crowds continue to pack the house for their visually stunning performances. Doors open at 7:30 p.m. and tickets are $10 at the door. www.viperroom.com  

 

Hollywood is constantly on the lookout for new forms of torture in the name of health and weight loss. The raw foods diet and the ever multiplying number of raw food restaurants dotting the L.A. landscape is proving that this latest “fad” is quickly establishing itself as a legitimate lifestyle and not a passing trend. Tuesday, Jan. 19 chef Rod Rotondi will present and sign his new book Raw Food For Real People: Living Vegan Food Made Simple by the Chef and Founder of Leaf Organics at Book Soup. This guide/”no-cook” book will teach raw food newcomers all the fundamentals, from transitioning their diet, to food prep techniques, and of course tasty recipes. The in-store begins at 7 p.m. www.booksoup.com 

 

Join Gibson Guitar artists and friends of The Sunset Strip Billy Morrison and Zakk Wylde as the City of West Hollywood breaks ground on the Sunset Strip Beautification Project, which includes repaving the boulevard for the first time in 75 years and making sidewalks more pedestrian friendly. The event takes place Wednesday, Jan. 20 at 11 a.m. outside of the Whisky A Go-Go and includes a historic photo display. After the groundbreaking, head on over to nearby LIVE! On Sunset for a healthy dose of shopping therapy. All week long, LIVE! is hosting the sale to end all sales, a clearance blowout taking 50-80% off the entire store!  Featuring trendy, high end apparel for both men and women this sale is a can’t miss for all you Sunset fashionistas, and is the best way to stock your closet before awards season hits full throttle. Check the store’s website for more details. www.liveonsunset.com  

 

Thursday, Jan. 21 offers two unique picks. Gordon Ramsay at The London West Hollywood welcomes winemaker Stephane Vivier of the Hyde de Villaine Winery as host of a very special Winemaker Dinner. The evening will feature a decadent four-course meal, pairing a carefully selected Hyde de Villaine wine with each course. Opening reception starts at 7 p.m. The prix fixe dinner is $150 per person and reservations can be made at gordonramsaywh@luxuryresorts.com. For those looking to rock with a cause, The Cat Club presents Rock For Haiti Benefit featuring Addison Strong, Craic Haus, Nawgahyde and more. Tickets are $5 and benefit Haiti relief efforts. www.myspace.com/thecatclub 

 

The Roxy Theatre Presents the finest in (Mali)bu-hop, Shwayze on Friday, Jan. 22. A recent vet of the 2009 Sunset Strip Music Festival, Shwayze and partner in crime Cisco Adler will return to home base at The Roxy to turn heads and shake bootys. Rounding out the bill: Trouble Andrews, Kelley James and Chris Young. Doors open at 8:30 p.m. and tickets are $18.50. Get em’ early, this show will sell out. www.theroxyonsunset.com  

 

The Viper Room and Sean Healy Present The Strip’s own pride and joy, Veins Of Jenna on Saturday, Jan. 23. Also veterans of the last SSMF, the band returns to The Viper to blow what’s left of your remaining ear drums. In classic SHP style, the jam-packed bill will also feature The Negative Index, Spence, Coudee, Army Of Kings and Feast Of Friends.  It’ll surely be a night filled with all kinds of surprises. Doors open at 8 p.m. and tickets are $15 at the door. www.viperroom.com  

 

End the weekend on a strong note with brunch at Saddle Ranch and enjoy $9.99 bottomless mimosas and bloody marys from 10 a.m. to 3 p.m. www.srrestaurants.com 

 

–Brent X Mendoza