The Sunset Strip Music Festival (SSMF) is set to once again take over this famed boulevard on August 18, 19 and 20!
The fourth annual SSMF kicks off August 18 with a tribute to a Sunset Strip icon. In 2010, SSMF honored legendary guitarist Slash for his contributions to The Sunset Strip. Other previous honorees have included, rock icon Ozzy Osbourne (2009) and Lou Adler, Mario Maglieri and Elmer Valentine (2008) – all of whom helped create the vibrant music scene on The Sunset Strip. SSMF continues Friday and Saturday with dozens of musical artists of different genres performing at venues including The Roxy Theatre, Key Club, Viper Room, Whisky A Go-Go, Cat Club and House of Blues Sunset Strip.
SSMF 2011 will conclude on Saturday, August 20 with an all-day street festival on Sunset Boulevard between San Vicente Boulevard and Doheny Drive. The street festival includes outdoor stages, live music in the venues, a beer garden, a VIP rooftop lounge, vendors and interactive experiences throughout the day and into the night.
“We are thrilled that the Sunset Strip Music Festival continues to grow and attract new fans each year. The festival embodies the true spirit of The Sunset Strip, with individuals, venues and businesses working together to create a signature event that celebrates not only the boulevard’s musical legacy but also its future,” noted SSMF Executive Director Todd Steadman. “We’re working to ensure that this year’s event continues to exceed fans’ expectations.”
SSMF plans to announce additional details, including the 2011 honoree, ticket sale information and performing artists, in the coming weeks.
“This year we are really looking to take advantage of the tremendous amount of exposure and space available on this legendary boulevard. We are building upon the interactive experiences for attendees and exploring ways to give our sponsors increased exposure among this crowd of young, energetic and tech-savvy individuals,” stated Festival Managing Director Karmen Beck. “SSMF is also furthering its online presence and social media reach to allow fans to interact with, and influence, the festival throughout the year.”
The 2010 SSMF street festival attracted 13,000 attendees, an increase of 3,000 from the previous year. The outdoor stages hosted performances from The Smashing Pumpkins, Slash (featuring Fergie and Myles Kennedy), Common, Kid Cudi, Travie McCoy, Semi Precious Weapons, Neon Trees, Steel Panther, Saint Motel and Big B, while the venues featured more than 70 bands throughout the day, including Oh No Not Stereo, Nikki & Rich, Vanaprasta, Billy Boy On Poison and more.