Four of The Sunset Strip’s top Twitter accounts — The Roxy Theatre (@TheRoxy), Viper Room (@theVIPERroom), The Comedy Store (@TheComedyStore) and the Andaz West Hollywood (@AndazWeho) — have partnered to create the first-of-its-kind Tweet Crawl for its followers. The event includes free access to the clubs, special food and drink discounts as well as hidden prizes along the way with clues given via the Twitter feeds.
The Tweet Crawl [club crawl + Twitter community] will officially start at 6:30 p.m. at Andaz West Hollywood and will gradually travel west towards The Roxy Theatre by 10:45 p.m. The crawlers will receive commemorative buttons at each venue stop along the way.
The night’s schedule includes:
6:30 p.m. Andaz West Hollywood: Complimentary food and drink specials.
7:30 p.m. The Comedy Store: Performance by Twitter heavy comics @OwenLoL and @WhitneyCummings.
9 p.m. Viper Room: Performances and $5 drink specials.
10:45 p.m. The Roxy Theatre: Performances and a visit from Archie’s Ice Cream truck.
“The genesis of The Sunset Strip Tweet Crawl came not only from the individual businesses desire to reward their faithful ‘Tweeps,’ but from the incredible interpersonal relationships that were developed through the Twitter social network,” noted Alf Lamont, director of marketing and development at The Comedy Store. “The people behind the businesses became friends through Twitter, and decided we should invite everyone to the party.”
Currently, Twitter followers receive passwords that allow free access to shows, concert tickets, and special shopping and eating discounts from participating businesses along The Strip. It also is a way for businesses to give “inside tips” on upcoming events, shows and discounts to customers who want to stay in the know.
Additional businesses along The Sunset Strip with Twitter accounts include House of Blues (@HOBSunset), Key Club (@Key_Club), The Standard (@Standardhwood), Book Soup (@BookSoup), LIVE! On Sunset (@LiveOnSunset) and Buttercake Bakery (@ButtercakeBaker). The Roxy Theatre currently holds the title as the No. 1 Club on Twitter, hosting more than 10,000 followers.
Those wishing to participate should sign up to receive feeds from the participating businesses. The Tweet Crawl is open to those ages 21 and older. For more information, visit www.viperroom.com/blog.