{"id":14188,"date":"2013-07-23T21:12:13","date_gmt":"2013-07-23T21:12:13","guid":{"rendered":"https:\/\/www.thesunsetstrip.com\/2013\/07\/23\/faces-of-gibson-guitartown-danny-curnen\/"},"modified":"2017-12-21T16:20:06","modified_gmt":"2017-12-22T00:20:06","slug":"faces-gibson-guitartown-danny-curnen","status":"publish","type":"post","link":"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/","title":{"rendered":"Faces Of Gibson GuitarTown: Danny Curnen"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>6 Minute, 26 Second                <\/div>\n\n            <\/div><div>\n\tAnyone who&rsquo;s ventured by The Roxy Theatre in the past few years has probably stopped to admire the eye-catching artwork that adorns the venue&rsquo;s poster boxes. Danny Curnen (a.k.a. Danny Excess) is the artist behind most of The Roxy&rsquo;s now signature aesthetic show posters, and he is now branching out into the sculptural medium with his own ten-foot tall ZZ Top-inspired Gibson GuitarTown art guitar, which will soon be installed on the fabled boulevard where he lives and works. &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tWith numerous accolades that include being named one of the &ldquo;Top 10 Poster Artists of 2012&rdquo; by Creative Bloq (U.K.), creating a design for Lisa Marie Presley that will soon be on permanent display at Elvis Presley&rsquo;s Graceland, and joining the creative company of other notable GuitarTown artists &ndash; such as Kat Von D, Mike Shinoda of Linkin Park and sculptor Eugene Daub &ndash; Curnen is definitely on the fast track to making a name for himself in the art world. &nbsp;(Oh, and did we also mention that he&rsquo;s also a professional musician and drummer for L.A. band &nbsp;Love And A .38?)<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<strong>How old were you when you first realized that you had real artistic ability?<\/strong><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tI feel like everyone has artistic ability, it&rsquo;s just a matter of applying yourself. I think most kids draw during their elementary school years&#8230; &nbsp;And for me, in high school, I really got into punk rock music. I&rsquo;m from the San Francisco bay area, which was, and is, very rich in punk rock. I became really intrigued by the crude photocopy posters and flyers that all the local punk bands would put out. It was a genre of art that I could relate to and maybe even do myself.<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tI started collecting all of the local independent fanzines, which I would read in all the school classes that I didn&#39;t care about. I remember in my high school drafting class the teacher asked me why I wasn&#39;t paying attention&hellip; I showed him my copy of <em>Maximum Rock N&#39; RolI <\/em>magazine and responded with &quot;I&rsquo;m busy getting a real education.&rdquo; The next semester I took a graphics class at school and began working on my own T-shirts and flyers. &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<strong>What challenges have you had, as far as finding a balance between making aesthetically pleasing art for a show versus the marketing of that show?&nbsp;<\/strong><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tA lot of band&rsquo;s agents don&#39;t see the value in poster art. Some do, but most don&#39;t&#8230; &nbsp;There are a few bands out there, like The Black Keys, that almost always have awesome poster art for their shows, and then there are bands that never do. &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tPoster art still really isn&#39;t a mainstream form of artwork, and a lot of people still don&#39;t see the value in creating a piece of art for a band or show. A lot of agents see things in terms of numbers, and they think that a huge photo of an artist with as much information as possible squeezed into the design is what sells a show.&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tThe idea behind poster art is that by creating a work of art for an event, not only do you create an advertisement that won&#39;t be thrown away, but you create something that has thought put into it, and that people want, and will even pay money for it. &nbsp;&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<strong>Is making art for commerce sake less valid than making art for art&rsquo;s sake?<\/strong><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tIt can be, but it all depends on how you approach it. I&#39;ve always looked up to the artists that make a living getting paid to do what they do, instead of getting paid to do exactly what someone tells them to do. This, to me, is the difference between a &ldquo;graphic designer&rdquo; and a &ldquo;poster artist.&rdquo; Usually when you commission a poster artist, you are paying them for their concept, their vision and their execution. Fortunately, I&rsquo;m now finding myself more and more in this situation. For the most part, when a company comes to me and commissions me to create something for them, they are asking me for a concept and to do what I do. &nbsp; &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<strong>Tell us about your Gibson GuitarTown guitar. &nbsp;What was your inspiration?<\/strong><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tI have not done anything at all like this in the past, but I plan on doing a lot more projects like this. It&rsquo;s great that they asked me to do this, and it&rsquo;s really great that I get to create a piece that honors a legendary band such as ZZ Top.&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tI began this project by looking at past GuitarTown guitars, studying what I thought worked and what didn&#39;t work so well&#8230; &nbsp;I came up with a lot of really elaborate ideas, but started to realize that those ideas would be too expensive and very time consuming. I considered using an automotive wrap, but I felt that this route would have looked too perfect and corporate, not artistic enough. &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tThere is something to be said about the pieces of eye candy that come in the form of imperfections. I wanted to do something hands-on. When you use your hands to create something from your heart, soul and brain, it&rsquo;s not going to be technically perfect. My favorite pieces of art and music have imperfections, which, to me, give the piece character. &nbsp;&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tI decided to go in a street art\/wheat paste direction, with imagery based on the ZZ Top car and their album &ldquo;Eliminator.&rdquo; Street art is something that I&rsquo;ve always loved and am very familiar with. &nbsp;I did a drawing, I tweaked the drawing in Photoshop and Illustrator, and then printed the design on paper in pieces, in black and white. I then hand-cut the design with an X-Acto blade. The glue that I used to bond the design to the guitar is a homemade wheat paste. Next, I distressed the design using spray paint, watercolor, sand paper, coffee, etc. I don&#39;t think everyone will quite understand the route that I took, but that&rsquo;s okay. This is the analog recording approach, not the &ldquo;edit and compress everything in Pro Tools&rdquo; approach. &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<strong>Where do you go from here? &nbsp;Where do you see yourself 10 years from now?<\/strong><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\tThere are two things that I do &ndash; art and music. I really just want to grow as much as possible as an artist. I hope that I am able to create pieces of art over the next 10 years that when I look back, I know that the things I made and created were a positive inspiration. To me, the ability to inspire others is the ultimate sign of success. &nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&#8212;&#8212;<\/div>\n<div>\n\t<em>Danny Curnen&rsquo;s ZZ Top inspired Gibson GuitarTown Guitar, &ldquo;The Eliminator,&rdquo; will be on display at the <strong>Saturday, August 3 SSMF<\/strong> street festival before being placed along the boulevard. for public display. &nbsp;<\/em><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<em>To see more of Curnen&rsquo;s artwork check out <\/em><a href=\"http:\/\/www.dannyexcess.com\">www.dannyexcess.com<\/a><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<em>Photos courtesy of Genie Sanchez and Danny Curnen<\/em><\/div>\n<div>\n\t&nbsp;<\/div>\n<div>\n\t<em>&#8212;<a href=\"http:\/\/www.twitter.com\/brentxmendoza\">Brent X Mendoza<\/a><\/em><\/div>\n<div>\n\t&nbsp;<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n       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Danny Curnen (a.k.a. Danny Excess) is the artist behind most of The Roxy&rsquo;s now signature aesthetic show posters, and he is now branching out into the sculptural medium with his own ten-foot tall ZZ Top-inspired Gibson GuitarTown art guitar, which will soon be installed on the fabled boulevard where he lives and works. &nbsp;<\/p>\n<p>\t&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":14189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-14188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Faces Of Gibson GuitarTown: Danny Curnen - The Sunset Strip<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faces Of Gibson GuitarTown: Danny Curnen - The Sunset Strip\" \/>\n<meta property=\"og:description\" content=\"Anyone who&rsquo;s ventured by The Roxy Theatre in the past few years has probably stopped to admire the eye-catching artwork that adorns the venue&rsquo;s poster boxes. Danny Curnen (a.k.a. Danny Excess) is the artist behind most of The Roxy&rsquo;s now signature aesthetic show posters, and he is now branching out into the sculptural medium with his own ten-foot tall ZZ Top-inspired Gibson GuitarTown art guitar, which will soon be installed on the fabled boulevard where he lives and works. &nbsp;   &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/\" \/>\n<meta property=\"og:site_name\" content=\"The Sunset Strip\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/thesunsetstrip\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-23T21:12:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-22T00:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2013\/07\/IMG_9681GS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thesunsetstrip\" \/>\n<meta name=\"twitter:site\" content=\"@thesunsetstrip\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seth Chalmers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thesunsetstrip.com\/#organization\",\"name\":\"The Sunset Strip\",\"url\":\"https:\/\/www.thesunsetstrip.com\/\",\"sameAs\":[\"https:\/\/instagram.com\/thesunsetstrip\",\"https:\/\/www.tiktok.com\/@thesunsetstrip\",\"http:\/\/facebook.com\/thesunsetstrip\",\"https:\/\/twitter.com\/thesunsetstrip\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thesunsetstrip.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2017\/12\/SunsetStripLogo_sm.png\",\"contentUrl\":\"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2017\/12\/SunsetStripLogo_sm.png\",\"width\":102,\"height\":166,\"caption\":\"The Sunset Strip\"},\"image\":{\"@id\":\"https:\/\/www.thesunsetstrip.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thesunsetstrip.com\/#website\",\"url\":\"https:\/\/www.thesunsetstrip.com\/\",\"name\":\"The Sunset Strip\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.thesunsetstrip.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thesunsetstrip.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/#primaryimage\",\"url\":\"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2013\/07\/IMG_9681GS.jpg\",\"contentUrl\":\"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2013\/07\/IMG_9681GS.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/#webpage\",\"url\":\"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/\",\"name\":\"Faces Of Gibson GuitarTown: Danny Curnen - 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Danny Curnen (a.k.a. Danny Excess) is the artist behind most of The Roxy&rsquo;s now signature aesthetic show posters, and he is now branching out into the sculptural medium with his own ten-foot tall ZZ Top-inspired Gibson GuitarTown art guitar, which will soon be installed on the fabled boulevard where he lives and works. &nbsp;   &nbsp;","og_url":"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/","og_site_name":"The Sunset Strip","article_publisher":"http:\/\/facebook.com\/thesunsetstrip","article_published_time":"2013-07-23T21:12:13+00:00","article_modified_time":"2017-12-22T00:20:06+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2013\/07\/IMG_9681GS.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@thesunsetstrip","twitter_site":"@thesunsetstrip","twitter_misc":{"Written by":"Seth Chalmers","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.thesunsetstrip.com\/#organization","name":"The Sunset Strip","url":"https:\/\/www.thesunsetstrip.com\/","sameAs":["https:\/\/instagram.com\/thesunsetstrip","https:\/\/www.tiktok.com\/@thesunsetstrip","http:\/\/facebook.com\/thesunsetstrip","https:\/\/twitter.com\/thesunsetstrip"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thesunsetstrip.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2017\/12\/SunsetStripLogo_sm.png","contentUrl":"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2017\/12\/SunsetStripLogo_sm.png","width":102,"height":166,"caption":"The Sunset Strip"},"image":{"@id":"https:\/\/www.thesunsetstrip.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.thesunsetstrip.com\/#website","url":"https:\/\/www.thesunsetstrip.com\/","name":"The Sunset Strip","description":"","publisher":{"@id":"https:\/\/www.thesunsetstrip.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thesunsetstrip.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/#primaryimage","url":"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2013\/07\/IMG_9681GS.jpg","contentUrl":"https:\/\/www.thesunsetstrip.com\/wp-content\/uploads\/2013\/07\/IMG_9681GS.jpg","width":1024,"height":683},{"@type":"WebPage","@id":"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/#webpage","url":"https:\/\/www.thesunsetstrip.com\/faces-gibson-guitartown-danny-curnen\/","name":"Faces Of Gibson GuitarTown: Danny Curnen - 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