The new Hotel Ziggy embraces differences and encourages guests and locals to come hang out and “just be who you are.” The design influenced by grit and rock ‘n’ roll features a modern counter-culture spin.  Every element of the space is designed to honor and support the rebellious and independent attitude of musicians’ fight to be heard.

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Jean Bar pop up at Fred Segal

Fred Segal started a retail revolution when he opened his 300 sq. foot store in 1961, filling it almost entirely with denim. Not to mention charging an unheard-of $19.95 for jeans, creating the very idea of premium denim. He took the concept even further with the introduction of the first-ever Jeans Bar in 1965, and we’re carrying on his legacy with a new take made for 2022. With a focus on emerging brands, sustainable production and just the right fits, we’re redefining the denim experience online and in our Sunset Blvd. flagship store

Lavo Ristorante Opens

The team behind Tao, Beauty & Essex and the Highlight Room opened a new coastal Italian, indoor-outdoor restaurant on the Sunset Strip this week. Lavo Ristorante is a sibling concept to Italian restaurant Lavo — which Tao Group Hospitality operates in New York City, Las Vegas and Singapore — and is serving red-prawn crudo, veal Marsala, fresh pasta, fritto misto, a 1-pound meatball, cacio e pepe pizza, handmade burrata and other dishes to diners (there are 250 seats) under a retractable roof. The group’s chief culinary officer, Ralph Scamardella, oversees the menu. Craig Schoettler (formerly of Alinea and the Aviary) designed the bar program with cocktails such as an Amalfi-inspired gin and tonic (there’s also a 230-bottle wine list). Lavo Ristorante is open from 5 to 11 p.m. Sunday and Tuesday to Thursday, and from 5 p.m. to midnight Friday and Saturday; brunch service is expected to follow.

The Comedy Store Celebrates 50th Anniversary

433 W. Sunset Boulevard is a legendary address. It is the home of The Comedy Store, the greatest stand-up comedy club in the world. On April 7th, 2022, they will be celebrating The Comedy Store’s 50th Anniversary! In preparation, they have released the first merch items of their 50th collection. Items are all limited releases so make sure to get yours while you can!

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New Look for the Viper Room

Slated for a block-long site on the south side of the Sunset Strip between Larrabee Street and San Vicente Boulevard, the project would replace the current home of the Viper Room along with billboards, parking, and a handful of other small commercial buildings. In their place, plans call for a new mid-rise structure featuring a 113-room five-star hotel with meeting rooms, amenities, retail, and a new space for the Viper Room, as well as 26 market-rate condominiums and 8 units of affordable housing. An unspecified number of parking stalls would be located in a subterranean garage.

Treat Yourself at Joanna Vargas

Self-care is an important part of wellness & overall health. Enjoy Joanna Vargas’s products at home or in one of their luxury spas. Clean skin, fresh-faced, and ready for anything, it’s your time to GLOW!

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Casa Madera opening this Summer inside the Mondrian

The Noble 33 hospitality group (Tosh Berman and Mikey Tanha, specifically) is branching out from its current array of restaurants to offer something new to the Sunset Strip. The team behind hotspot Toca Madera(in West Hollywood; Scottsdale, Arizona; and soon in Las Vegas) and Sparrow Italia in Downtown will open a more upscale destination known as Casa Madera inside the Mondrian Hotel this summer. The plan is to drop in all the usual design and menu choices, from light wood and rustic off-white touches to broadly inspired Mexican and Mediterranean dishes, across a 7,800 square foot venue. Expect the bar to be packed come summertime, even as more and more competing projects arrive like Lavo Ristorante to the west and Horses further east.