Jean Bar pop up at Fred Segal

Fred Segal started a retail revolution when he opened his 300 sq. foot store in 1961, filling it almost entirely with denim. Not to mention charging an unheard-of $19.95 for jeans, creating the very idea of premium denim. He took the concept even further with the introduction of the first-ever Jeans Bar in 1965, and we’re carrying on his legacy with a new take made for 2022. With a focus on emerging brands, sustainable production and just the right fits, we’re redefining the denim experience online and in our Sunset Blvd. flagship store

“The Freak Brothers” Psychedelic Pop-Up at Fred Segal

Head to Fred Segal, hang out in the Freaks’ basement, feel groovy in the exclusive Freak Brothers collection. Psychedelic style just hit Fred Segal and we think you’re gonna dig it.

Non-trippers, prepare yourselves for a sensory overload unlike any other you’ve experienced at Fred Segal’s Sunset Boulevard flagship store. The immersive psychedelic pop-up invites guests to time travel back to the 1960s now through Saturday, January 15. Shop this exclusive pop-up collection now in-store at FS Sunset and online.

The Freak Brothers at Fred Segal, 8500 Sunset Blvd, West Hollywood, 90069; Monday to Sunday from 11 a.m. to 6 p.m.; (310) 432-0560


Sunset Strip Holiday Gift Guide


We’re making it easy to shop locally and safely this holiday season! 2020 was been hard on everyone but now is the time to shine as we welcome shoppers and diners to the Sunset Strip. The Sunset Strip Business Improvement District will launch a Holiday Guide on Friday, November 26, 2021.

With the holiday season just around the corner, we want to hear from retailers, hotels, restaurants, and other businesses on the strip about your Holiday plans. We want to showcase your best holiday gifts, special offers, giveaways, activities, and events in our Holiday Guide.

It is open to all businesses within the district boundaries and there is no cost to be included.


From now until November 18, 2021, we invite all district businesses to submit special offers, activities, and events to our Holiday Guide.

Submit your promotion

  • Offer details (100 words or less)
  • Submit 1-3 images
  • Dates of Promotion
  • Disclaimer
  • URL for additional details

Submit your promotion here

Note: If you miss the deadline, you can still be included. The guide will be updated on the following dates: December 6 and December 13.


Quarter Page $150 4 in (w) X 5.2 in (h)
Half Page $250 8.2 in (w) X 5.2 in (h)
Full Page $550 8.2 in (w) X 10.6 in (h)

Submit your ad to info@thesunsetstrip.com by November 20th, 2021

Questions? Contact us at info@thesunsetstrip.com or at 323-650-2688

The Sunset Strip becomes a real shopping destination

California Cool

Molly Brown’s has been curating designer swimwear, dresses, cover-ups and other apparel for more than 30 years, earning a golden reputation for selection and service. Beach Riot, Lady Lux, Mikoh, Tigerlily and Vix are some of the offerings. Stop in, suit up and head to Zuma Beach!

Shop TAGS and explore fashion guru Jackie Rose’s line of simple, comfortable, well-made pieces that will take you everywhere you want to go. She knows how to pack, too, having spent decades globe-trotting with her husband and four children.

Being a part-time couch potato isn’t a bad thing as long as you look good while lounging. Wildfox is all about comfy with attitude. You might choose a Currently Sleeping plush robe, perhaps, or a Textrovert Johnny Ringer vintage- inspired T-shirt.

Westime describes itself as Southern California’s ultimate destination for extraordinary watches, carrying more than 50 Swiss brands.

Dozens of Designers

Fred Segal has been defining laidback LA chic for more than 50 years. His denim designs were an instant hit – selling for $19.95 when jeans were typically $3.

Today, the flagship space on Sunset is 13,000 square feet and features shops-within-a-shop, a pop up and event space, a cafe and florist. Designers range from Alexis and Amanda Bond to Tanya Taylor and Unfortunate Portrait. There’s also a beauty/fragrance area.

Head downstairs and check out KITH, which boasts a stellar selection of apparel and footwear.

Other stores with an eclectic assortment of designers are Kin and H. Lorenzo. Check out Zadig & Voltaire for French flair. At H&M, haute couture meets the mass market – making it easy to refresh your look and still keep some cash in your pocket.

Dude Central

Most of the stores we’ve mentioned sell clothes for women and men. But if you need something more guy-centric, Hugo Boss is a good bet. Or spiff up with a cut or a shave at Like A Gentleman Barbershop and stock up on Baxter of California, Byrd, Caputo’s Hair and Layrite products.

Elegant Eyewear

Stars like Brad Pitt are devotees of Oliver Peoples – a brand that loves to reinterpret Golden Age Hollywood style. So, if you’re hoping for a celeb-sighting to write home about, be sure to stop in. Hey, it worked for the characters on “Entourage.”

Or try on sleek specs from New York-based Warby Parker at the Standard Hotel. For every pair of glasses sold, a pair goes to someone in need.

The Perfect Present

Browse “books, vinyl and objet d’art,” as the store’s sign reads, at Book Soup, the longtime literary anchor of Sunset Strip.

Exxhibit at the Mondrian Hotel is decidedly not a gift store – no tacky tanks and gag gifts here. You’ll find Herschel luggage, jewelry, clothes, hats and more.

If tacky tanks and gag gifts are, in fact, your thing, we won’t judge. We’ll just tell you not to miss Aahs, jam-packed with clothes, costumes, toys, balloons, novelty items and tons of seasonal decorations.

Fancy some Vivienne Westwood? Want some Union Jack joy? The Alex Roldan Boutique at the London West Hollywood Hotel won’t let you down. Dan Deutsch sunnies and Peepers reading glasses are customer favorites along with candles, fragrance, frames, jewelry, glassware and watches. And in case you’re really unlucky with California weather: rain hats.
Keep calm and carry on