Jean Bar pop up at Fred Segal

Fred Segal started a retail revolution when he opened his 300 sq. foot store in 1961, filling it almost entirely with denim. Not to mention charging an unheard-of $19.95 for jeans, creating the very idea of premium denim. He took the concept even fur...

“The Freak Brothers” Psychedelic Pop-Up at Fred Segal

Head to Fred Segal, hang out in the Freaks’ basement, feel groovy in the exclusive Freak Brothers collection. Psychedelic style just hit Fred Segal and we think you’re gonna dig it. Non-trippers, prepare yourselves for a sensory overload...

Sunset Strip Holiday Guide

Start planning your gift list, find great deals, and get time-saving holiday tips with our Holiday Gift Guide. Our holiday gift guide 2021 is ready for you to shop! It’s a great time to Eat, Shop, and Rock on the Sunset Strip. VIEW HOLIDAY GUI...

Sunset Strip Holiday Gift Guide

BE INCLUDED IN OUR 2021 HOLIDAY GIFT GUIDE FOR NO COST YOUR BUSINESS We’re making it easy to shop locally and safely this holiday season! 2020 was been hard on everyone but now is the time to shine as we welcome shoppers and diners to the Sunset St...

Versace Jeans Couture has opened an eight-week pop-up in Fred Segal

The Sunset Strip becomes a real shopping destination

California Cool Molly Brown’s has been curating designer swimwear, dresses, cover-ups and other apparel for more than 30 years, earning a golden reputation for selection and service. Beach Riot, Lady Lux, Mikoh, Tigerlily and Vix are some of the of...