March 19, 2009

It was an exclusive event Thursday, March 12, one synonymous with The Sunset Strip energy. The event was hosted by GQ magazine and Burberry at Sunset Strip mainstay the Viper Room. While a small but anxious pack of paparazzi jockeyed for position along the black carpet, a slow and steady stream of RSVPs made their way from check-in, through the velvet ropes and into the club.
Upon entry, invitees were treated to an open bar featuring freshly muddled mojitos and passed hors d’oeuvres. It was the type of crowd you’d expect for a GQ and Burberry hosted event: sleek model types in their flowing boho chic attire, male models in sharply tailored suits, publicists and fashion execs.

When people ask me to define the sound you might hear at a club on The Sunset Strip, it takes a little while. Not as easy as it used to be – The Strip used to be home of rock and roll, with a little soul, hip-hop and reggae thrown in as well. This was the way for many years, and largely the reputation of The Strip, both musically and image-wise.
It’s still rock and roll up here, as anyone who takes the curve from the Beverly Hills segment of Sunset Boulevard onto The Strip and drives east toward Crescent Heights will see. On any given night, the people walking (where else are people walking in L.A. besides the beach and a mall?) from the many world-class restaurants to the bars, clubs and even late night retailers show you the style that still reads rock after many decades. It’s tried and true.