- The Sunset Strip

Sunset Strip Music Festival Draws 30,000 Visitors To The Sunset Strip

The third annual Sunset Strip Music Festival (SSMF) took over the legendary boulevard Aug. 26-28, 2010. The three-day event was a spectacular success, drawing 30,000 people to The Strip. Featuring full nights of music at The Strip’s six legendary music venues, the festival culminated with an all-day street festival on Saturday, Aug. 28, with 13,000 attendees flocking to The Strip to see performances by The Smashing Pumpkins; Slash featuring Myles Kennedy and Fergie; Common; Kid Cudi; Travie McCoy; Neon Trees; Steel Panther; Semi Precious Weapons; Saint Motel; Big B; and a host of more than 70 local and national artists performing within the venues.

TheSunsetStrip.com Exclusive Interview: Smashing Pumpkins Guitarist Jeff Schroeder

Jeff Schroeder was plucked from L.A.’s local music scene four years ago and thrust onto the world stage when the Smashing Pumpkins tapped him as the band’s lead guitarist. Joining a band with a legendary back catalog — one that inspired Schroeder’s own rock and roll fantasies — the guitarist has proven he can hold his own.
On Aug. 28 the Smashing Pumpkins headlined the third annual Sunset Strip Music Festival and energized the crowd of 13,000 before taking off on an extensive U.S. and international tour. Check out this exclusive interview, conducted prior to the band’s crushing headlining set, and get to know this unlikely and understated guitar hero a little better.

Take us through the story of how you came to join the band.