Melissa Auf der Maur @ The Viper Room
In the age following the collapse of the major label structure, many formerly signed artists have suddenly been thrust into a precarious Darwinian nightmare. Adrift in an unfamiliar, sink or swim scenario, the business savvy few have embraced their new found freedom and utilized their time to regroup and reassess their career path.
With the release of her second solo record Out Of Our Minds, Melissa Auf der Maur, former bassist for Hole and The Smashing Pumpkins, has taken this challenge head on with a large scale multimedia release and web marketing assault.