The third annual Sunset Strip Music Festival (SSMF) set for Aug. 26-28, 2010, has finalized its 2010 outdoor lineup for the Saturday, August 28 street closure with the additions of hip-hop breakthrough artist KID CUDI and TRAVIE MCCOY, whose hit single “Billionaire” has been No. 3 on the Billboard Pop Songs chart and a top 5 Billboard Hot 100 track in recent weeks. Performing on two stages are headliners THE SMASHING PUMPKINS; 2010 honoree SLASH featuring MYLES KENNEDY and an appearance by FERGIE; COMMON; SEMI PRECIOUS WEAPONS; STEEL PANTHER; NEON TREES; BIG B and more.
For the second time in The Strip’s illustrious history, the street will close to traffic between San Vicente Boulevard and Doheny Drive so thousands of fans can experience a diverse sonic extravaganza of rock, hip-hop, rap, electro and more.
Hot on the heels of an international tour, the pioneering PUMPKINS will deliver cuts from their TEARGARDEN BY KALEIDYSCOPE project as well as much more from their extremely revered catalog. Sunset Strip icon SLASH will be honored at a special tribute event at House of Blues on Thursday, August 26, and it’s the perfect prelude to his big outdoor performance with MYLES KENNEDY and FERGIE–vocalists on his smash solo debut album–two days later. The SSMF also will showcase live performances in The Roxy Theatre, the Whisky A Go-Go, Viper Room, Key Club, Cat Club and House of Blues on Thursday, Friday and Saturday nights; plus more than 50 bands, two outdoor stages and a full day of music in the venues on Aug. 28.
As in previous years, the SSMF will honor a figure who is synonymous with The Sunset Strip for their contribution to the history of The Strip as well as the music industry. This year’s honoree is SLASH. Previous recipients of this honor have been Ozzy Osbourne (2009) and Sunset Strip club owners Lou Adler, Mario Maglieri and Elmer Valentine (2008).
Last year’s street fest drew 10,000 people to The Strip. The audience was treated to super-charged performances from Ozzy Osbourne, Korn and many more. But the music’s not all SSMF has to offer either. The street scene is filled with two full-scale stages, fans, food trucks, beer gardens, merch vendors, VIP lounge and interactive experiences throughout the day. This year’s festival also includes large 10-foot art guitar sculptures as part of Gibson GuitarTown on The Sunset Strip. Following the Smashing Pumpkins’ performance, bands will continue to play into the night in venues within the street closure, all of which will be free of charge to SSMF ticket holders.
General admission, VIP and 3-Day VIP tickets are on sale through Ticketmaster. Street fest tickets are $49.50 in advance ($65 day of at box office) and VIP street fest tickets, which include access to a private tented area with full no-host bar and seating area, are available for $100 in advance. A limited number of three-day “VIP” passes (which include entrance to Slash’s tribute on August 26, the clubs all three nights and access to VIP tent at street fest) will be $250. There will also be individual ticket sales for The Sunset Strip clubs on Thursday and Friday nights. The SSMF is donating a portion of all tickets sold to the Los Angeles Youth Network (LAYN), a charity personally selected by honoree Slash. LAYN’s mission is to end homelessness, one kid at a time, by providing shelter, food and counseling for the abused, neglected and abandoned.
SSMF 2010’s proud supporting sponsors include Virgin America, V Australia, Jack Daniel’s, Budweiser, Mini Cooper, Ticketmaster, Vitaminwater, Gibson Guitar, 98.7fm, Andaz West Hollywood, Brand X, Whole Foods West Hollywood, City of West Hollywood, West Hollywood Marketing & Visitors Bureau and Signature Creative. Street fest production provided by Swing House Hollywood.
Full Lineup Listed Below:
SATURDAY, AUGUST 28 OUTDOOR STAGES:
The Smashing Pumpkins
Slash featuring Myles Kennedy & Fergie
Semi Precious Weapons
SATURDAY, AUGUST 28 IN THE VENUES:
Oh No Not Stereo
Lonely Drunks Club
Casper And The Bad Spirits
Cast Of Kings
Love And A .38
The Royal Highness
Blowing Up the Moon
98.7FM’s Rockstar Battle of The Bands winner
The Roxy Theatre
Tomorrows Bad Seeds
Nikki & Rich
Whisky A Go-Go
Billy Boy On Poison
Reason To Rebel
Save Our Souls
FRIDAY, AUGUST 27 IN THE VENUES:
The Paper Dolls
The Other Side Of Morning
Run Devil Run
The Silent Comedy
Thick As Thieves
Sound Of Ugly
House of Blues
THURSDAY, AUGUST 26 IN THE VENUES:
House of Blues
Tribute to Slash
Beth Hart featuring special guests
Son Of A Gun
Y & T
David George Band
Tucker Jameson & The Hot Mugs
Twitter: @SunsetStripFest / @TheSunsetStrip